![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e7642f4.webp)
总部位于伦敦的设计实践Zak Group为德国领先的当代艺术博物馆之一——法兰克福的für Moderne Kunst博物馆设计了新的品牌标识。
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e7701b6.webp)
新标识引入了上标商标符号作为关键品牌元素。它强调了品牌如何主张创意和联系人们。MMK上标符号附在单词和短语上,使其成为博物馆标识的一部分。该项目还涉及对博物馆的三个场馆进行更名,扎克集团根据它们所占用的建筑类型将其命名为博物馆、塔楼和佐拉姆特。
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e779bd5.webp)
一种定制的字体,Museum Sans,是根据法兰克福鲍尔字体铸造厂的维纳斯(Venus)(1907)等不寻常的字体几何形状而创建的。
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e781ea3.webp)
Museum für Moderne Kunst by Zak Group
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e78d38c.webp)
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e795924.webp)
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e7a0473.webp)
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e7abc71.webp)
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e7b5371.webp)
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e7c2a9e.webp)
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e7d4e55.webp)
![Museum für Moderne Kunst by Zak Group](https://szthekey.oss-cn-shenzhen.aliyuncs.com/wp-content/uploads/2022/06/20220624072943-62b567e7eedf4.webp)