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创意设计新引擎:Company Policy以Overtime平台融合AI技术重构品牌实验逻辑

  • 时间: 2025-09-13





Each and every day, we’re lucky to discover dozens of interesting and inspiring projects from around the world. From global identities and campaigns to side projects and independently published books, The Edit is home to five of them; every two weeks.

Luxury Scottish independent boutique Oliami proudly showcases its new brand image, courtesy of Glasgow-based creative agency Too Gallus. Aiming to subtly reposition the brand from ‘classic British country wear’ to ‘global luxury,’ the studio developed a strategy and visual language that aligns with Oliami’s values and future trajectory. A modern, captivating, and undeniably classic monogram leads the look, paired with visually rich brand content. This rebranding brings Oliami up to date with the modern fashion world while allowing flexibility for the various brands they work with – without overpowering them with Oliami’s own style.

Through their comprehensive rebrand of the Toledo Museum of Art (TMA), Scorpion Rose Studio (a brand design studio by Detroit-based creative agency Lafayette American) transforms TMA into ‘everyone’s museum,’ honouring its legacy as an inclusive cultural institution. The project involved extensive research into the city’s and museum’s history to create a brand identity that not only resonates and connects with a diverse audience – from local neighbours to tourists – but also reinforces the museum’s role as an accessible point of connection for the community. Built on the strategic idea of ‘The transformative power of art is for all of Toledo,’ the rebrand features a holistic design system, consisting of a ‘T’ icon derived from the museum’s campus footprint, alongside visual elements that pay homage to Toledo’s history as the Glass City.

Commissioned by FAD Barcelona (Association Fostering Arts and Design), Casamira – a Barcelona-based multi-disciplinary creative studio – has created an editorial piece that reflects the independent, not-for-profit’s transition into a ‘Federation of Associations’ for the first time in its history. The design concept, ‘something is moving in FAD,’ is expressed through the movement and interweaving of the FAD initials, creating dynamic, abstract patterns that feature throughout the publication. Paired with a vibrant colour palette and thoughtful text compositions, Casamira’s approach transforms the traditional annual report into an engaging visual archive, communicating FAD’s new direction while documenting the organisation’s activities over the past year.

Universal Favourite have created a vibrant identity for SBS Australia’s ‘Grand Gestures’ podcast — a weekly series sharing memorable stories, traditions, and folklore passed down through generations. This visually striking design pays homage to Australia’s multicultural landscape and evolves with each new episode. Drawing inspiration from patchwork quilts, the studio crafted a system of geometric shapes and bold colours that adapts for each episode, not only reflecting the bi-cultural heritage of the guests but also weaving together a rich tapestry of stories, traditions and familial bonds.

Inspired by the passionate descriptions of coffee aromas and flavours by the owner of Kolo Coffee – ‘a specialty coffee roastery created by a community of Ukrainian baristas and coffee people’ – graphic designer and art director Maryan Ivasyk translated these sensory experiences into a distinctive visual language of textures for the brand. These textures, reminiscent of moments in nature, have become an integral part of the brand’s identity, serving as a unique ‘company language.’ The packaging design, while appearing deceptively simple, is a thoughtful solution to the practical needs of both consumers and professional baristas. A card system provides easy access to essential information about the beans, region and brewing methods. But it’s the vibrant orange cord that truly ties Kolo Coffee together – an essential element from the very beginning. “The brand’s mission is to unite people through coffee, and we wanted to have some kind of symbol with which we could identify, even from a distance, that, ‘Ok, this is a coffee person,’” explains Ivasyk, pointing out the multifaceted uses of the cord. “It was very nice to see how people are actually using it, hanging it on their bags, wearing it as an accessory, tying different things together – that’s really cool to witness.”

上一页印度数字媒体革新典范:如何重塑The Swaddle品牌标识,引领深度内容新风尚
下一页AI创意平台品牌设计:如何通过几何图形与社区互动提升获客效率?

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